Rachel Lucie on ASOS Marketplace!

18th July 2011 5 Comments
Seraphim necklace and earrings – coming soon!

Pinch me!

I’ve just done a streetstyle shoot to sell a selection of my designs on ASOS Marketplace.

Leading Lady earrings – NEW colour!

ASOS Marketplace wants all products to have a streetstyle look, not something I’ve done before, but I’m pretty pleased with the outcome.

Pearl Heart Necklace & (coming soon) Simplicity Necklace
My model is the gorgeous Emma (for locals, you’ll recognise her from Mooch Cafe Bar in town), and we took a trip about town for the morning in the gorgeous sunshine to get these shots.
Dazzle Earrings and Starlet Necklace

Rachel Lucie Jewellery on ASOS Marketplace – come see!

Rachel x

14th July 2011

Rachel Lucie Johns

Hi! I'm Rachel, a jewellery designer-maker & nature photographer. My work is inspired by the gorgeous countryside around West Yorkshire & Art Deco design. This blog is where I share my creative life and inspiration. find out more ...


  1. Reply


    29th July 2011

    I am looking forward to seeing it. I am sure you will pull it off.

    Have a great vacation!

  2. Reply

    Rachel Lucie Johns

    25th July 2011

    that is the million dollar question, Pepita! How to be different within the constraints of another brand. It will need a little work, but I think it CAN work. I am opening up a full boutique on there after my holidays, I think this will give me the exposure I need.

  3. Reply


    23rd July 2011

    I really like the pics and these streetstyle pics are very becoming on your jewelry. As a brand strategist however I am wondering about your brand and these ASOS demands.

    If all photography on ASOS is streetstyle then how do you set yourself apart. Also how does it fit with your brand. Your are branc conscious so I am curious to hear your answer.

  4. Reply

    Rachel Lucie Johns

    19th July 2011

    cheers, Ginny :)

  5. Reply

    Ginny Huber

    19th July 2011

    Wow! Is all I can say! All the best with this venture, Rachel!